Overview
When completing this assignment, review the Pulse candy reading. The link to the Harvard Business Course pack for this Pulse candy project reading is: hbsp.harvard.edu.It is the Strategic marketing section by Dr. Lisi. ,or JWU - ELisi - MRKT5500, Summer 2, 2024.
This week you will continue working in your project groups on the Pulse Candy Case study. Work with your project group to submit sections 4 and 5f the Marketing Plan:
- Goals and objectives
- Marketing Strategy (include ALL of the 4Ps)
- Follow the steps outlined in the Appendix of your textbook to complete this sections of your project. Note that these are guides to help you understand what content you should include, not worksheets for you to fill out. Once you have the information you should edit it to create a concise report.
- IMPORTANTLY, you must be sure that your goals, objectives, and EACH of the marketing strategies you propose are very specifically, and directly relevant to your proposed new product and your proposed new target audience. Do NOT be generic. What are the BEST ways of letting the people you are targeting know about the new product you are offering?
- NOTE: Since you will need to have determined your new product and your new audience before working on this week's part of the plan, START this week's paper with a few paragraphs describing the new product and the new target, including why you selected each. Refer to the Project Guidelines (attached) for requirements around the new product and new audience.
- Your submission should be at least five double-spaced pages, but no more than 10 pages, plus a cover sheet and an APA-formatted References page. Submit a Word document.
- What I've included are the assignments in Week's 2, and three which help act as a guide. I've included the assignment guide as it explains more of what needs to be done for Week five. The following will help with Week 5;
- So I need you to be the most creative you have ever been. We were thinking of a gum that has a popular flavor from India and the United States. And we went with Apple. So this is what we put together as a group let's create an Apple Gum something relatively non-existent currently, and we can lean into Gum/Candy markets, as well as be able to pull from our experience in the Pulse Candy lessons. Also we can look towards a lot of Pulse's growth, expansion, and developments over their history to help drive our goals in India for popularity, production, demand, and distribution.