Overview
In this assignment, you continue working on your Marketing Campaign slide deck. Your goal is to improve Slides 1 to 6, create Slides 7 to 10, finalize your References slide(s), and submit your full PowerPoint Slide Deck to your professor. As before, bear in mind that your audience for the presentation will be the CMO and members of the company’s executive team. You must create a slide deck that enables you to present your ideas concisely, to respect their time, but also persuasively, to solicit their buy-in and approval for the marketing campaign.
Note: Continue to use the Assignment 2 Tutorial as a guide
The tutorial document provides tips and resources for each slide in your deck; it can be found on the Week 7 Overview page in Canvas.
Instructions
In this assignment, you will incorporate your professor’s feedback into Slides 1 to 6, create Slides 7 to 10, and add remaining references. Then you will finish and submit the Full Slide Deck, as Assignment 2, Part B. Your total slide deck must be no more than 15 slides; however, your References slide(s) do not count towards the total of 15 slides.
Continue working in the Assignment 2 Template provided in your course. Firstly, review your professor’s feedback from Assignment 2, Part A; apply their guidance to make improvements to Slides 1 to 6. Secondly, read through the Slide Deck Outline below, which describes the required content for Slides 7 to 10.
When you have done the necessary research, add content to create Slides 7 to 10. The slide numbers in parentheses in the Outline below refer to the numbered slides in the Assignment 2 Template. If necessary, you may add one or two additional slides for topics that need them.
- Be sure to include the following steps in your work on this assignment:
Incorporate your professor’s feedback into the content on Slides 1 to 6
Research and add content to Slides 7 to 10 in the Assignment 2 Template
Add your additional sources to your References slide(s)
Review your slides for consistency, grammar, punctuation, and overall impact
Slide Deck Outline (continued)
MARKETING MESSAGES AND STORY (SLIDE 7)
What are the key features you need to highlight in your marketing messages for this campaign?
What is the “story” that you will use to appeal to customers in this campaign?
What words and images will you use to “frame” your marketing story for this campaign?
SOCIAL MEDIA STRATEGY (SLIDE 8)
Where will you advertise to reach your target audience for this campaign?
Choose 3 social media channels and fill in the chart provided in the template
- How will you use social media to engage your audience for this campaign?
- How will you use social media to spread your marketing message widely in this campaign?
MARKETING METRICS AND BUDGET ALLOCATION (SLIDE 9)
- Select at least 4 marketing categories – examples are provided in the template
- For each marketing category, fill in the chart to answer these questions:
What is the budget dollar amount?
What is the budget percentage?
Is this marketing category using a digital or traditional type of channel?
Why is this category relevant for your campaign?
- What metric(s) can be calculated with data from this category?
- How often should data be collected to calculate the specified metric(s)?
- Note: Over 50% of the budget must be for digital marketing channels versus traditional
CONCLUSION (SLIDE 10)
Describe the short-term and long-term benefits of a successful campaign
- Specify the reasons why the executive team should approve your proposal
Thank your audience and invite questions