Overview
Select two of the following questions for your discussion posting.
- In your own words, explain why sales dialogue and presentation preplanning is important?
- What is the difference between buying motives and benefits? Provide an example?
- What are the relationships and differences between features, potential benefits, and confirmed benefits? In your opinion how should they be used in effective sales dialogues and presentations?
- Why and how is selling to a group different from selling to an individual? What impact do these differences have on a salesperson’s presentation? Provide an example.