Instructions
Please submit a one-page marketing plan describing your topic for your Marketing Plan due in week 7. Remember that your final paper is a 15-page marketing plan for a brand of your choice.
This paper should discuss the brand you are writing the marketing plan for. Explain why they need a new plan, and discuss some preliminary marketing strategies. Please use the following headings in bold: Topic, Rationale, Strategy.
Topic:
Brand or company you are proposing for your topic
Brief background
Rationale
Why does this company need a new plan?
Are you entering a new market?
- Are you proposing a new offering?
Does their current plan need to be revamped?
Include the rationale for the new plan.
- Strategy
Who is the intended market?
Where will you access the necessary information for your final marketing plan?
Please submit the assignment in APA format, including supporting scholarly research.