Overview
Your project consists of conducting a marketing Research for Saint Peter’s University or a business of your choice. The Marketing Research consists of finding how the University can create a competitive advantage that would set it a part from its competitors.
To do so you can focus on one of the following topics:
Linking between brand recognition and repeat business.
Contributing factors to enhance brand performance.
- Reputation management and marketing. What are the best techniques to use?
- The Most effective social media strategies to increase customer engagement.
- Open to other suggestions (email me your suggestions)
- The following 5 steps in marketing research are required to be used:
- https://www.smartbugmedia.com/blog/the-5-step-marketing-research-process
1. Define the Problem or Opportunity
2. Develop Your Marketing Research Plan
3. Collect Relevant Data and Information
4. Analyze Data and Report Findings
5. Put Your Research into Action
When you get to the 5th Step, You will be asked to write a memo to the President of Saint Peter’s University or the CEO of the company (one page) describing your project and findings and why it’s important to implement your marketing research strategy to create visibility on the map.
Use the following template for your Memo
Marketing Research Project 101
1. Define a Problem or a marketing opportunity for Saint Peter's University to better position itself among its competitors (the other Universities)
2. Develop Your Marketing Research Plan; Think this way: how would I know that (students, parents, etc.) would think that what I am thinking is correct/ could be of a great opportunity to the university?
3. Collect Relevant Data and Information; think this way: I need to ask my target market (students, parents, athletes, etc.) few questions to collect data (opinion, numbers, etc.); Which tool would I be using to collect data (short survey on Facebook or any social media, Google survey, SurveyMonkey, etc.)
4. Analyze Data and Report Findings
5. Put your Research into action; after I gathered all the necessary data, I am going to make some suggestions to the University's president via a memo