Overview
Address the following:
- What is marcom? How have the functions within marketing communications become more integrated? Discuss in your own words.
- What does the Forbes’ writer Judy Begehr say about how content will impact the IMC? Discuss.
- Where do the IMC communications tactics fit within the marketing management flow chart and why?
- Review the FEMSA 2021 Annual Report and discuss how you would apply marcom and IMC to impact the operations of FEMSALinks to an external site..
- Incorporate concepts and examples from this week’s lecture in your post.
- Must refer to at least two credible resources in addition to the course text.