Overview
Each customer in the Business-to-Business (B2B) market and in the Business-to-Consumer (B2C) market go through a buying process. This occurs when new buying situations arise, and customers are seeking to reorder products or services. In an initial post of at least 300 words, address the following:
- What are the steps a buyer passes through when making a buying decision?
- What other factors might influence a purchase?
- Think about something you recently purchased and discuss each buying decision step and other factors that influenced your decision to buy.
- Incorporate concepts and examples from this week’s lecture in your post.
- Must refer to at least two credible resources in addition to the course text.