Overview
Select two of the following questions for your discussion posting.
- In your own words, discuss how a salesperson can convert new customers into highly committed customers for life.
- What does a salesperson hope to accomplish by providing his or her customers with useful information after the sale? Provide a personal example.
- Why should a salesperson encourage his or her customers to complain? Isn’t this just asking for trouble? Discuss and provide examples.
- Why do many salespeople seem to ignore after-sale activities that enhance the relationship? Discussion your personal experiences in this area.