Overview
Integrated Marketing Communications: Advertising, Public Relations, and More.
Imagine, as a marketing consultant with FEMSALinks to an external site., you have been assigned the task of purchasing media for their advertising campaign in the Canadian market. Prepare a presentation for the CEO and senior management of FEMSA that includes the following details.
In your presentation
Discuss the steps to determine how you would select a media venue for FEMSA in the Canadian market, considering that most of Canada is English speaking, except Quebec, which is French speaking.
Identify each of the five Ws for your media planning.
Identify the three most important media buying rules.
Analyze as to why they apply to your client.
Media Buying presentation
must be ten to twelve double-spaced slides in length (not including title and references slides and formatted according to APA StyleLinks to an external site. as outlined in the Writing Center’s How to Make a PowerPoint PresentationLinks to an external site. resource.
must use speaker’s notes feature of PowerPoint document.
must include a separate title slide with the following in title case:
title of presentation in bold font
- Space should appear between the title and the rest of the information on the title page.
- student’s name
- name of institution (The University of Arizona Global Campus)
- course name and number
instructor’s name
due date
- must utilize academic voice.
See the Academic VoiceLinks to an external site. resource for additional guidance.
must include an introduction and conclusion paragraph.
Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
For assistance on writing Introductions & ConclusionsLinks to an external site. and Writing a Thesis StatementLinks to an external site., refer to the Writing Center resources.
must use at least four credible sources in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible SourcesLinks to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source.
To assist you in completing the research required for this assignment, view this Quick and Easy Library ResearchLinks to an external site. tutorial, which introduces the University of Arizona Global Campus Library and the research process, and provides some library search tips.