Overview
Integrated Marketing Communications: Advertising, Public Relations, and More. Trade and sales promotion are mainly short-term marketing tactics that are offered to dealers as well as consumers to increase sales. In an initial post of at least 300 words, address the following:
- Compare and contrast trade and sales promotions.
- Incorporate concepts and examples from this week’s lecture in your post.
- Must refer to at least two credible resources in addition to the course text.