Overview
Watch the following video to prepare for your Week 2 discussion:
Read/review the following resources for this activity: Textbook: Chapter 4, 5, 6 TedTalk – Life Cycle of a Cup of Coffee - https://www.ted.com/talks/a_j_jacobs_the_life_cycle_of_a_cup_of_coffee?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare Supplemental Resource: https://www.youtube.com/watch?v=XhMVWzVXNNk&list=WL&index=3&t=0s
Initial Post Instructions The product life cycle is a tool of measurement for marketing managers. What is the benefit? Please provide a real-world example. Be sure to use external references to support your claims.
Secondary Post Instructions For responses, consider your classmates initial posts and answer the following: Real-world segmentation has followed one or two general patterns. What are they? Is one more valuable than the other? Why or why not?