Overview
Week 2 Activity 2 – Written Assignment – Research Paper Directions
Resources
Read/review the following resources for this activity:
Textbook: Chapter 4, 5, 6
TedTalk – The Tribes We Lead https://www.ted.com/talks/seth_godin_the_tribes_we...
Introduction This formal written research assignment will explore branding strategies and introducing new products to a complex market.
Activity Instructions After reading and reviewing the video, you will prepare an evaluative paper that analyzes the following:
• Discuss target markets and market segmentation.
• Determine the stages of the buying process.
• Compare and contrast the impact of technology on buying decisions.
• Evaluate the importance of how company reputation and ethics influences buyer behaviors.
• Research strategies and recommend a path to introducing and designing a new product.
• Use real-world examples with scholarly references.
This is a formal assignment so be sure to include headers including and introduction/thesis and brief conclusion. APA is required of this assignment.
Writing Requirements (APA format, 7th Edition)
• 4 pages minimum, 7 pages maximum (approx. 300 words per page), not including title page or references page
• 1-inch margins
• Double spaced
• Headers are required
• Title page with topic and name of student
• Reference page(s) - minimum of 5 resources