Overview
Please answer the following questions on the Tata Nano case over a maximum of 2 pages and submit it here.
- Describe who Tata’s customers will be for the Nano?
- What is particularly valuable about the Tata Nano to these customers?
- Who are the Nano’s different competitors?
- Who are the collaborators that are necessary to build and distribute this car, and what are their roles?
- What are some of the contextual issues related to the Indian market that could impact the Nano’s sales?