Overview
Electronic and Internet Marketing, of the required text, Integrated Marketing Communications: Advertising, Public Relations, and More; and review this week’s lecture.
Electronic and Internet marketing are quite new forms of marketing communication tactics. It is used according to the age group and profile of the target customers. The approximate dates of the generations are listed:
1946–1964 Baby Boomers
1965–1983 Gen X or the Busters
1984–2002 Gen Y or the Millennials
2003–Current Gen Z or the Digital Generation
In an initial post of at least 300 words, address the following:
How do electronic and Internet marketing support the IMC objectives?
List the types of electronic marketing you would use if you were to try to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z.
Evaluate advertising and marketing research and its role in building marketing strategy.