Overview
Use the following outline to structure your response. Using such a structure helps you address the situation as you see it. Above all incorporate marketing theory and strategy to explain the problem and justify your conclusions. Not including course material in your response will result in a diminished grade.
Outline:
1. What is the current situation? What is the problem?
2. How did they get to where they are?
3. What are their options to resolve the problem? What are the pros and cons and anticipated outcome of each?
4. What course of action do you propose?
5. What are the anticipated outcomes, actions/reactions to the decision?
I encourage you to review the writing resources published in the course to help you. If additional outside research is used then it should be cited in text with a separate reference page at the end. Students will be graded on their ability to synthesize the course material using all the applicable course concepts.