Overview
Week 3 Discussion
Introduction Launching products or services is a major duty of marketing managers. The process can be simple but can often be complex. How a product is introduced to the market can make or break success. Watch the following video to prepare for your Week 3 discussion:
Read/review the following resources for this activity: Textbook: Chapter 7 TedTalk: How to Launch a Product TedTalk: Product Launch Mistakes
Supplemental Resource:
https://www.moondustagency.com/knowledge-center/2019/5/24/how-to-launch-a-new-product-big-brand-examples
Initial Post Instructions For this week’s discussion, you will select a well-known company and create a product or service and create a basic launch strategy. This is a discussion so be creative. Include thoughts on possible risk of failure. Be sure to use external references to support your claims.
Secondary Post Instructions For responses, consider your classmates initial posts and answer the following: What cultural and environmental issues could happen with the proposed launch strategy. Identify some non-traditional ideas for advertising the new product or service.
Writing Requirements In addition to one initial post, respond to at least two peers. Initial Post Length: minimum of 350 words Secondary Post Length: minimum of 200 words per post Use APA format for in-text citations and list of references. Must include at minimum 1 scholarly references that is not the textbook.
Tips for Success Remember to earn maximum points you must do more than the minimum. The minimum at the graduate level will earn an 80% score. Our discussions are the classroom, so it is important to have hearty discussions. You must include scholarly references to illustrate this next level of learning.