Overview
Choose a brand from Saudi Arabia that you believe has strong customer-based brand equity, that was not mentioned in the lecture.
Identify the five elements of CBBE for the brand.
Analyze how the brand has built customer-based brand equity using the Keller or Aaker model.
Discuss the outcomes of customer-based brand equity for the brand.
- Identify areas where the brand can improve its customer-based brand equity. Consider their digital brand marketing.
- Based on your recommended improvements write a digital brand positioning statement for the brand that is concise, unique, and memorable, and that differentiates the brand from its competitors.
- Finally, identify how the brand's digital personality, visual identity design, and communications reflect this brand positioning.