Overview
check the file - Read Instruction carefully!!!
Learning Outcomes:
Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. CLO-1
Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. CLO-03
Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. CLO-04
Assignment Question(s):
Visit the websites for Hydro Flask (www.hydroflask.com), Yeti (www.yeti.com) and Nalgene (www.nalgene.com) bottles. What value do these manufacturers provide customers? How are their value propositions different? CH-1 (4 Marks)
As discussed in Ch-2, there are four important macro strategies that can help a firm to develop a sustainable competitive advantage. Critically examine with the help of suitable examples. CH-2 (4 Marks)
Suppose an herbal tea company introduced a new product called Mint-Enhanced Tea—a mint and lemon herbal tea. How should it go about creating excitement using various social and mobile media tools? CH-3 (2 Marks)