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Marketing · Studypool

Marketing Question

Overview

You will write a research paper on one of the following organizations: Berkshire Hathaway, Tata Motors, Toyota Motors, Samsung Group, Astra Zeneca, China State Railway Group, Ltd., Reliance Industries Limited.

The body of the report should be between 5-7 pages. Word count should not exceed 1500 words. The report will utilize a minimum of five external, peer-reviewed academic journal articles and contain the following sections:

What is the organization and how would you describe it? Who are the leaders of the organization? Is the organization successful? How do you determine whether an organization is ethical or not? Based on your assessment and research, is the organization ethical? What would you change about the organization to make it better, without sacrificing ethical standards?

This assignment will be due by 11:59 PM (EST) on Sunday, September 29.

APA Style 7th ed. formatting compliance is required: be sure to include a title page, abstract (optional), and separate reference page over and above the body of the report. Use of in-text citations to identify where each source was used is mandatory.

NOTE: A new feature in the Turnitin process has been added to ensure the integrity of your work. It is an AI process and will be used for grading purposes. The Turnitin score seen by students and the AI score seen by the instructor will help ensure the integrity of the student's work. Student's receiving more than a 35% AI score will be given an opportunity to redo the assignment. Students will be afforded one do-over during the course. Please do your own work, using your own words.

Proofread all assignments before final submission.