Personas and Ideal Customer Profiles
You will assume the role of a freelance content marketer who maintains two clients.
Your client businesses are the following:
- A donut shop that sells all breakfast essentials, both in-store and online (delivery)
- OR your small business - B2C company
- An email marketing software provider that provides a low-cost email solution to all business sizes
- OR a B2B company of your choice
Both clients would like to proceed with a content marketing strategy, but they are unsure of their target audience. Using Albee’s “nine essentials” framework, create one buyer persona for each client. This persona will be the foundation of future content marketing efforts.
Here are a couple of templates with examples to help guide your considerations as you develop a persona for each client.
Buyer Persona Worksheet.docx
Buyer Persona Template.pptx