Overview
Integrated Marketing Communications: Advertising, Public Relations, and More; and this week’s lecture.
An increasing trend in marketing communications is to use “content marketing.” This helps in building relationships with the customers and helps in promoting brand awareness. In an initial post of at least 300 words, address the following:
Discuss the components of content marketing described in the article by John Rampton (a Forbes’ Contributor).
Describe how each component contributes to the integrated marketing communications (IMC) in your own words. Support your position.