Overview
Hello the task is to write a critical thinking for module 4 from MKT540 course:
Consumers make purchases based on the perceived value of a product or service, not necessarily the actual value. Each consumer is different in his or her perception. Discuss the following: (5 points each question)
Discuss the roles of extrinsic and intrinsic cues in the perceived quality of (a) clothes, (b) restaurants, (c) smartphones, and (d) graduate education.
Why is it more difficult for consumers to evaluate the effective quality of services than the quality of products?
Think of a recent purchase that you considered risky. What type(s) of risk was (were) involved? How did you handle the risk? Explain.