Overview
Select a specific service product you are familiar with, such as a hotel or restaurant, and identify its core product along with its supplementary facilitating and enhancing services. Be sure to understand the difference between facilitating and enhancing services before proceeding. Then, select a competing business that provides the same service and compare the core product and supplementary services between the two providers. Analyze the differences in terms of these service components. Reflect on how these differences might affect the customer experience and the competitive standing of each business. Based on your analysis, determine which service provider has a competitive advantage in terms of product development.