Overview
writing up a few portions of a case study on the "Product Team Cialis: Getting Ready to Market". I will attach everything needed for this. Per this assignment, we are asked to choose a target marketing position for the company, choosing to follow the direct compete strategy suggests that Cialis will "go head-to-head with Viagra's positioning".
Attached will be the outline and structure for the essay (2 attached files), the written portions for what is already done (3- I've highlighted the sections I'm going to need help with). Here is the link to the case, hopefully this opens correctly. We will be in contact if it doesn't or there's no access to it. Cialis Case Study
For this, the "proof of recommended opinion" and the "critique of rejected opinions" is what I'm asking for. Below is the structure for these portions:
Proof of Recommended Opinion
-Sound decision argument
- Apply criteria to each option
- Present evidence consistent with the criteria
- The "proof" shows how the recommended option best fits the criteria and information given in the case
Critique of Rejected Options
- Proof of one option doesn't invalidate the others
- MUST explain why others are less optimal
- Critiques should stress the weaknesses of rejected options