Instructions
For Assignment 2 you will create a new product or service and provide how you would market your product or service. You will need to provide information on how your product or service is superior to your competitors. You can also take a current product or service and create something new from that product or service. Make sure there are competitors when you do your research or you may struggle to find information for what you need below.
1) Define and explain each of the following tools/concepts below. Make sure each segment is fully explained. Do not combine topics. Everything below needs full explanations. A paragraph is made of 3-5 complete sentences. Make sure you have a least one well-written paragraph for each segment. Also, make sure you have enough content to meet the minimum page requirements for your content.
The strategic planning process
S.W.O.T - The SWOT has four (4) parts - explain each in full.
Market Segmenting
Target Marketing
Product Positioning
- Offerings: Please explain each of these separately and in full.
product
price
- service
2) Use two or more of the concepts from part 1 in your product assessment.
- 3) Analyze the following in full. Make sure each is its own topic and that you create a new bold subheading for each segment:
Security issues
- Privacy issues
Ethical issues
- Legal issues
ALL of the above four need to be related to the digital information world and marketing concepts for your product/service.
The assignment needs to be in a Word document and in APA format.
- You must cite at least 3 academic references. NOTE: Wiki sites are NOT allowed. Anyone can edit a Wiki.
The page requirement is a minimum of 4 body pages in length. This part means your content of the paper must be at LEAST four (4) full pages of written content. Go a little over, or go farther. Just do not submit a short paper.