Overview
Develop A Story Worth Telling
Using the information from your completed Buyer Persona Assignment, plan a story about your Buyer Persona using the elements of a story. You can be as mundane or creative as you like. Your story can even occur in an alternate universe, forward or backward in time, on another planet, etc.- feel free to think outside the box!
Complete the Story Planning Worksheet to develop a fun, engaging story about the Buyer Persona. You can choose ONE persona, either B2C or B2B.