Overview
Identifying a Target Audience for a Saudi Vision 2030 Goal
The Kingdom of Saudi Arabia’s Vision 2030 lists multiple goals throughout the document. These goals must not only be reached but they must be effectively communicated to the public.
For this assignment, you will select one of the SV2030 goals to link to its target market.
Explain how you would identify the target audience for the Kingdom’s Vision 2030 goal that you chose.
Considering the Social Technographics Profile as a reference for the different types of personas, please assess what persona type(s) you would enlist to share your selected Saudi Vision 2030 goal with your target audience.
If your budget was limited and you had to pick only two targeting options, which of the nine listed in your textbook would you choose, and why?