Overview
Directions: Answer each question in-depth and completely based on what we know from the Sonance case.
1. Why is Sonance having issues with their group of custom installation dealers? 2. What were the issues that Sonance was facing in their pursuit of mass market and production home building markets? 3. What are reasons for optimism and pessimism that the newly re-designed iPort product would perform well for Sonance? 4. What are reasons for optimism and pessimism that the new architectural series would perform well for Sonance?