Overview
Week 5 Case study Analysis Assignment – Global Branding
Introduction
This assignment requires a formal case study that analyzes, evaluates, and summarizes a real-world case study. This is a formal paper that requires APA formatting. This activity requires evidence-based research to support your claims. Refer to How to Write a Case Study.
Activity Instructions
Read the Sage Case study:
• Hudson, S. & Hudson, L. (2017). Marketing in action: Hotels that don’t miss a beat. Sage Publications, Ltd. https://sk-sagepub-com.proxy.ohiolink.edu:9100/cas...
• Write a formal case study following the template from week 3.
Answer the following questions:
• Why is it that hotels are constantly searching for the perfect formula to provide visitors with an addictive experience?
• What do all the music-themed hotels have in common? Is there one in particularly that looks appealing to you?
• What explains the popularity of music-themed hotels? Are they likely to increase in popularity?
• Compare and contrast cultural differences that could impact themed hotels. Use specific examples like US vs Russia, etc.
• How do you think the Covid pandemic will change the hotel industry moving forward?
• Be sure to provide real-world examples and research.
Writing and Submission Requirements
•3-5 pages in length, not including title or references pages.
•Proper APA formatting:
o1-inch margins
oDouble spaced
o12-point Times New Roman font
oTitle page with topic and name of student
oHeaders are required and proper APA
oMinimum of 5 scholarly references
•For detailed grading and guidance, see the Written Case Study Grading Rubric.
Tips for Success
This activity requires scholarly based research using peer-reviewed (refereed or scholarly) journal articles. These articles are written by experts and are reviewed by several other experts in the field before the article is published in the journal to ensure the article’s quality (scientific validity, having reached reasonable conclusions, etc.) Wikipedia is not a peer-reviewed source and is not to be used as a reference source.
In a well-constructed essay, include the following elements:
• Utilize the Library/Scholarly resources to support your claims and ideas.
• Be sure to analyze not just restate what you have learned.
• Include proper grammar and formal paper writing standards including an introduction, with strong thesis statement and brief conclusion to close the loop.
• Articulate the connection between this learning experience and the content noted within the assigned material for this week of class.