Overview
Marketing Using Social Networks
Discuss the strategic use of social networks for both business-to-consumer (B2C) and business-to-business (B2B) marketing campaigns. You will be required to:
Determine the appropriate social network(s) for a given B2C and B2B marketing campaign, providing a detailed rationale for your choices.
Evaluate the benefits and risks of using influencers in your marketing campaigns, and discuss whether the risk is higher in a B2C or B2B context, explaining your reasoning.
Your response should be well-researched, demonstrating a deep understanding of the factors that influence social network selection and the strategic considerations around the use of influencers. Provide specific examples and case studies to support your analysis.
- Directions:
- Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources if appropriate.