Overview
Read the article: The Amazon Coat and the article Uniqlo’s TikTok Viral Bag
Prepare a two-page write-up explaining how a simple outerwear piece from an obscure brand became an e-commerce phenomenon through both owned and earned channels. Do the same evaluation for Uniqlo's cross-body bag.
Before you prepare your write-up, I recommend that first go on Amazon website to see how many reviews the Amazon Coat by Orolay currently has. Do the same thing for the Uniqlo crossbody bag. Go to Uniqlo's website and see how many reviews the bags have. Take a moment to read a few of the reviews (not all) written for both products.
In your write-up, I want you to explain how the marketing funnel has evolved and continues to evolve with digital channels / mediums (owned & earned media). Your evaluation should include your opinions, with facts and stats that will help back up your opinion. For instance, stating an opinion that opening an eCommerce business is good idea today because according to (insert your reference source), the global pandemic created a shift in the way we consume online.