mrkt 314 nonprofit marketing

Overview

Assignment: Grant Executive Summary and Case for Support (AMERICAN RED CROSS)

Based upon the nonprofit organization you selected in Unit 1, find a private foundation that is most aligned with one of your nonprofit’s programs/services offered and write a nine-page paper. Include the following:

1. Foundation Summary and Rationale: Provide a summary of the foundation’s purpose and funding priorities. Provide a rationale for why you believe this foundation is the best opportunity for supporting your nonprofit organization.
   1. Grant Case for Support: Write a Case for Support that includes the following elements:
      1. Name of the Foundation and the Grant Program as a header to the Case for Support document
      1. An emotional opening—write a story that best illustrates the program for which you are seeking funding
      1. Your nonprofit’s mission and vision
      2. A brief history of your organization
      3. A description of your program that needs the funding
      4. Why do you need to raise money? How much you need to raise in total?
      5. Information about your outputs (total number that will be served); outcomes (desired change) and proof of impact—how will you measure success?
      6. Conclude with a specific direct ask for the funding
      7. Detail how you intend to market the foundation’s support if funding is receive
      9. Grant Cover Letter: Write a grant cover letter to the foundation that will serve as the Executive Summary. This letter will introduce the Case for Support in a compelling way. For grant cover letter template assistance, this Linkedin article is helpful.