Overview
Hello the task is to write a critical thinking and do a QZ for module 6 from MKT600 course:
Digital Marketing Program
Develop a digital marketing program for (select one):
- a local Saudi Arabian fashion brand that specializes in traditional clothing for women aged 35-50.
- a new luxury brand in England. Your target audience is affluent men between the ages of 35 and 50 who are interested in luxury goods and have a medium disposable income.
- new luxury fashion brand in Saudi Arabia. Your target audience is affluent Saudi women aged 25-45 who are interested in luxury goods and have a high disposable income.
- your Company, develop a brand persona that represents your company. You will have to provide a description of your target market like the one above.
Review the module lecture and Chapter 5 from your textbook to develop a digital marketing strategy that aligns with the brand's target market, goals, and objectives.
Your well-written paper should meet the following requirements:
- A minimum of four pages in length, not including the title and reference pages.
- Formatted according to APA 7th edition and Saudi Electronic University writing standards.
- Provide support for your statements with in-text citations from a minimum of four scholarly articles. Two of these sources may be from the class readings, textbook, or lectures, but the other two must be external. The Saudi Digital Library is a good place to find these references.
- You are strongly encouraged to submit all assignments to the Originality Check prior to submitting them to your instructor for grading.