Overview
The first stage of the process is to create an abstract. The one page abstract due Fundamental IMC Planning and Decisions module should identify:
Objective: Utilize AI tools to develop an integrated marketing strategy for a hypothetical product, focusing on segmentation, targeting, positioning, persuasive communication, objective setting, and budgeting.
- Your name
- Firm or Brand name (fictional)
- Short description of the firm’s/brand's purpose
- Your reasons why you chose to prepare an AI integrated marketing communications campaign for this firm or brand
- Initial value proposition (will be the focus of AI IMC campaign)
- Initial ideas, concepts (can be kept broad at the moment)F
For this assignment, you may utilize chat GPT however you must site the exact prompts that you put into the AI generator and put your references in APA format. No plagiarism