Overview
For this project, you will analyze a firm’s marketing management utilizing the tools that we discuss in the course. You will analyze their market utilizing a 5 Cs analysis, determine how they choose to segment the market, who the company targets as potential customers, and how they have positioned themselves within the market generally (e.g., premium or low-priced, healthy or indulgent, etc.), what the company’s product(s) are, how they promote themselves, how they are priced, and how they distribute products. Finally, based on this analysis, I want you to take on the role of a consultant and make recommendations for areas of improvement or potential strategies as the company grows.
identify a current marketing problem or challengefaced by the company, and develop a marketing plan to helpthe company address the problem/challenge. Grading: In addition to the completeness and clarityof the analysis, grading will be based on how welthe report supports its recommendations. Specifcally, answers should provide all relevantinformation necessary to analyze a frm's marketingand conclusions should be well-founded and well-supported by the prior analysis.
Our role is consultant. We write a marketing plan for the company, analyze its problems in various aspects, and put forward well-founded suggestions for strategic improvements.
My part is Context/Important Market conditions, I need write context, product, pricing. Recommendations, These 4 parts. You can write 1-2 points for Recommendations, because it's for every team members.
I will update my ppt for this company and some materials, you can use it to write this paper.
You can see these materials for this paper: https://mp.weixin.qq.com/s/t7j8dBFiG5C7iaL0HYNglQ
This company is called UNOMI. The founder is Chinese. The company mainly produces beauty care products such as beauty oral liquid.