Overview
The purpose of this document is to provide a basis that helps kick-start your creative development, and that allows your IMC campaign to accomplish its strategic objectives while staying “on-brand” with your message. There is no page limit for this document. Your goal should be to present the material in a comprehensive yet concise manner.
- Begin to conduct research and perform a situation analysis (Industry & Market insights that help build a SWOT Analysis)
- Begin to develop a positioning strategy, and initial outline of your communication campaign for your product/service
- Begin to lay out a communication strategy: this can be a mind map, bulleted outline, chart, etc. It's a helpful way to overlook your "battle plan" from a general overview.
Attached is the previous part of the assignment completed