FIRST PART
About The Assignment
You work for a digital marketing agency and you've been asked to prepare a digital marketing plan and a PowerPoint presentation that will sell your plan to your client. In your plan, you will assess the competitive market for a fictional company and create a digital marketing strategy to achieve their business goals. Your plan will include a detailed monthly marketing schedule and a budget.
Please see the Company Details for Digital Marketing & Advertising Assignments for essential information about the fictional company for this assignment. You will need to read it before beginning this assignment.
Digital Marketing Strategy
For this assignment, you will use your analysis from the Market and Business Evaluation you completed in Assignment 1 to inform how you shape the digital marketing strategy for EcoFresh. You'll create a unique strategy to achieve EcoFresh's business goals and marketing objectives. Please write a report that contains the following sections:
- Recommended Digital Strategy: Detail your recommended marketing campaign, including digital marketing and media strategy. Length: 250 - 300 words
- Campaign Message: Describe and explain your digital campaign message. Length: 200 -250 words
- Editorial Calendar and Budget: Detail your recommended digital marketing activities by month, including creative, agency, and digital media with budget allocations. Include a sample of a one-month editorial calendar for next year. Length: 250 - 300 words.
- Monitoring and Optimization: Describe how you will measure and improve digital marketing performance during the campaign based on KPIs and any other factors. Be specific, and provide a situational example that would prompt a change or optimization. Length: 200 - 250 words.
Please write each of these sections in a single Word doc. It is important that you explain the rationale for your recommendations. You must specifically address why you are recommending these strategies and tactics, why the client should believe your recommended digital marketing strategies, and why your implementation will be successful. APA DOCUMENT
SECOND PART
About This Assignment
You work for a digital marketing agency and you've been asked to prepare a comprehensive digital marketing plan and a presentation that will sell your plan to your 'client.' Your plan must be based on market research and a situation analysis, must clearly present digital marketing strategies and tactics that are likely to achieve your prospective 'client's' business goals, and must include a detailed, monthly marketing schedule and budget. It is important that you explain the rationale for your recommendations - why you are recommending these strategies and tactics - and why the 'client' should believe your recommended digital marketing strategies and implementation will be successful.
Sales Presentation Requirements
After you have completed the first part of the assignment, create a Sales Presentation to sell your plan to EcoFresh management. Include highlights of your Digital Marketing Plan and convince your 'client' that your plan will achieve their business goals. Your sales presentation must follow these requirements:
- Formatted as a PowerPoint document.
- At least 10 slides and no more than 20 slides excluding the title slide.
- Professionally prepared and legible as a projected presentation.
- Major references prepared in APA style. Since this accompanies a fully-sourced Digital Marketing Plan document, you only need to include the most important references.
We recommend completing the Digital Marketing Plan part 1 before preparing your Sales Presentation. It is essential that the two documents are in agreement and describe the same goals, objectives, digital marketing strategy and implementation plan.