Overview
Outline:
1. What is the current situation? What is the problem?
2. How did they get to where they are?
3. What are their options to resolve the problem? What are the pros and cons and anticipated outcome of each?
4. What course of action do you propose?
5. What are the anticipated outcomes, actions/reactions to the decision?
I encourage you to review the writing resources published in the course to help you. If additional outside research is used then it should be cited in text with a separate reference page at the end. Students will be graded on their ability to synthesize the course material using all the applicable course concepts. SEE Rubric for grading guidelines. Your response will likely be 4-5 pages plus references- however there is no page limit or minimum.
Regarding this case….
Frito Lay has had a product concept for many years up to the point of the cases for a health-focused snack. The project was paused a couple times and restarted- now they need to decide if the time is right to launch with the plan they have created. Is it? Use case data to clearly justify a launch/no launch decision and given the proposed marketing elements suggest a course of action based on data in the case.