Overview
Companies have turned to social media marketing to create real-time contact with customers. Social media provides companies with a quick method of communicating with the target audience and almost immediate analytics to determine their effectiveness. Nearly every company has an element of digital and social marketing within its overall marketing strategy. Understanding the appropriate strategy for the target audience and determining the appropriate analytics are critical steps to develop a marketing strategy for businesses.
Curated Aesthetics has opened a beauty spa to provide facial injectables, skin tightening, laser hair removal, and other beauty treatments as consumers request them. Curated Aesthetics has a Web site where consumers can buy beauty products, schedule appointments, read the latest news and information about skincare, and get an online consult. Curated Aesthetics also has social media profiles, such as Facebook, Instagram, LinkedIn, Google My Business, TikTok, YouTube, and Twitter.
In your discussion, please set guidelines for Curated Aesthetics covering the following:
- What Web analytics will be important to Curated Aesthetics? Explain why you feel they are important.
- Identify a social media awareness and exposure metric and a social media engagement metric. Explain why you feel this metric is the most important for Curated Aesthetics as it works to grow the business.
- What should Curated Aesthetics focus on as it creates a social media strategy?
Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 200-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:
- What did you learn from your classmate's posting? What additional questions do you have after reading the posting?
- What clarification do you need regarding the posting?
- What differences or similarities do you see between your posting and other classmates' postings?