Overview
Part 1 Case Study: Tic Tac Breath Mints
Voting for Favorite Flavors
Locate the case study in your Stukent eBook in Chapter 2. After reading the case study you will prepare your analysis of the case including your answers to the following questions:
- What made the Tic Tac mobile promotion so compelling to enter by voting?
- Why do you think that the trade pre-orders were important to measure?
- Create your own contest for a brand where you need to move the phone around in some way.
The main body of your paper will be 500-600 words. Follow the outline provided for formatting your case study analysis.