MBA 645 Module One Video Check-In

Overview

1. Review the memo from the CMO of the organization in the course scenario. Explain the role of the four Ps of marketing in creating and sustaining a brand. Your response should address the following:
   • How does product (theme park services) from the four Ps of marketing reassure existing customers and invite new ones? Explain.
   • How can price (entrance ticket, services, and food and beverage costs) from the four Ps of marketing be used to generate new customers and motivate existing ones? Explain.
   • How can place (location and ambiance of the parks) from the four Ps of marketing restore and enhance the confidence of customers in the brand? Explain.
   • How can promotion (events, outreach programs) from the four Ps of marketing create additional traffic and more engagement? Explain.
2. Review the guidelines and rubric document for Milestone One, including the support documents. With regard to the expectations and understanding of the scenario, identify any initial questions or concerns you have regarding:
   • The project scenario
   • The deliverables expected in Milestone One