Overview
Locate the case study in your Stukent eBook in Chapter 5. After reading the case study you will prepare your analysis of the case including your answers to the following questions:
- Explain if using video chat on mobile devices would help Kismet with their strategy?
- Which dating apps are most trusted and why did you say so?
- If you were the CMO of a dating app, what should you do with the data and why is this different from data from other non-dating apps?
- If you were creating a mobile dating app, what would be your niche audience? How would you promote it to your audience in mobile strategies?
The main body of your paper will be 500-600 words. Follow the outline provided for formatting your case study analysis.6