MKT Module 2, Discussion 3: Basic Online Metrics

Overview

Module 2, Discussion 3: Basic Online Metrics

Instructions

In your initial thread, answer each of the following questions. Consider writing your responses in Word and then pasting them into your thread as to avoid the possibility of losing some of your work. Before you submit your initial or response posts, evaluate your work against the Discussion RubricDownload Discussion Rubric

For this discussion, please follow the instructions below.

Go to the website www.gofundme.comLinks to an external site.

1. You will see various campaigns requesting money for charitable causes. Study some of them (at least 10). Specifically, record the amount of donations the campaigns have received so far and the amount of money by which they are lagging behind the goal. For instance, if the campaign asked for $1,000 and they have collected only $800, they are $200 short of their goal, or in industry terms, "distance to goal" is $200. Some campaigns go above their goal. Let's not choose those. These variables (amount of donations and distance to goal) serve as your metrics.

1. Do you see direct relationship? In other words, are campaigns with a higher distance to goal necessarily collecting more or less money. Refresh your knowledge on ‘correlations’ by watching this video Using Excel to calculate a correlation coefficient & interpret relationship between variablesLinks to an external site.

1. Positive (negative) correlations indicate a positive (negative) relationship.

1. There are other data about the campaigns such as the number of donors, amount of time since the campaign was created, etc . Does any of them have a direct relationship with the amount of money collected?

1. Write a report recording the correlations and their meanings.

1. If you were a consultant, what would you recommend to someone who wants to have a successful campaign on this website? Please elaborate on your reasoning.
2. Submit your initial response to the discussion using the above steps including Excel worksheet.

Please refer to the syllabus for the due dates.

Citation: Macarty, Matt. Matt Macarty [YouTube channel]. Retrieved August 2021, from https://youtu.be/sGlsdHD-lcALinks to an external site..