Overview
1. watch this video and explore their company website (https://frontierpets.com.au/)
2. find additional relevant sources to further develop an understanding of the company and market.
3. Aim to build a deep understanding of the company's brand image and its various product ranges, who might buy these products, how these products offer various elements of customer value, and how their products compare to direct and indirect competitors.
Once you have developed an understanding of the above company and market, you are to produce a 1-page document that addresses all of the following questions:
(a) Describe the consumer profile of ONE (1) segment of the market that is likely to buy products from the above company. Make sure that you use all of the four main consumer segmentation variables when describing your chosen segment. At the top of the page, include a title (of no more than four words) that best summarizes your selected customer segment. Your page should also include an image of your choice that visually depicts the characteristics of your selected customer segment. Your page should also include an image of your choice that visually depicts the characteristics of your selected customer segment.
(b) Using any TWO (2) of the “4Ps” (marketing mix), describe in detail how the marketers at the above company should appeal to the segment that you outlined in part (a) of this question. Describe in detail how the marketers at the above company should appeal to the segment that you outlined in part (a) of this question.
1 x A4 page limit including the image, please do not use any AI in the response and no plagarism, no referencing and citation required.
Thank you so much :))