Overview
Read the two short articles on Campbell Soup as they attempted to enter new markets with their traditional soup product concept. As you evaluate their market development growth strategy consider the attractiveness of the markets they seek to enter. Consider their product fit (toward the new markets) and explain why they failed. Include a comparative evaluation between the domestic (US) market and the new (foreign) markets. Finally, as a managerial application, describe how they could have entered the markets differently in order to find success.