Overview
For digital marketing to be effective, marketers must interact with the customer at many points of contact. Marketing research and a good marketing persona help marketers to know the customer and how best to present the product to them.
Munro is a family owned and operated premium women’s footwear company. Munro prides itself on size, selection, durability, and comfort. Munro shoes are sold online through their Web site, Munro Shoes, as well as various distributors both in-store and online.
Munro is looking to create a new show for the upcoming spring season. The marketing team is tasked with creating the name for the shoe the price, and how to communicate and promote the new shoe to the target customer. Based on the persona for Brandi Tyler in this article, create the marketing to bring the new shoe to market, and respond to the following:
- Create the name for the shoe, and describe why you named it this way.
- Develop a price point, and describe why you priced it this way.
- Develop the methods of digital and social media promotion. Digital promotion will include the elements for the Web site, paid search advertising, and e-mail marketing methods. Social promotion will include the social media platforms you will use to reach Brandi and the messaging you believe will be effective to promote the new shoe.
Please use the U4 IP Template to complete this assignment.