Overview
Attached is the Mid-term assigment. Please utilize your learning for the 1st 7 leactures to help you Assess and Analyze the situation for this new sports energy drink. You will not need any outside data for this assignment. Just utilze the information provided on the 2 pages. This information will provide you with sufficient information to help you:
- Summarize the Situation (Considering the 4 Cs: Category. Competition, Consumer, and Company
- This will help direct your focus on assessing the situation that will lead to identifying the key issues and opportunities
- Your situational analysis may require you to utilize a S.W.O.T. assessment as you begin to formulate your Strategic Recommendation
- Prorioritize your top issues and Opportunities to develop a strategic recommendation
- Lastly, you can briefly describe the "How It Works: section to complete the task.