Marketing Question

Overview

1. Create the following table (only for rounds 4-6):

1. Based on the table, which round provided the best conversion per click? Support with data from the table.4. Based on the table, in which round, the average buy, per customer, was the highest? Support with data5. For each round, 4, 5, 6 separately: provide the strategy that guided your online activity.
2. 1. Why did you choose the type of content that you did?
   2. Why did you post on the platforms that you did?
   3. Which metrics were important to you and why?
   4. How did the strategy fit with your media objectives?
   5. How did it fit with your audience?
   6. What changes have you made from the previous round?
   6. Rounds 1-3 were organic only, while rounds 4-6 were paid only. Based on your simulation experience and what we learned in class so far, what were the advantages and disadvantages of using each method (paid vs organic) compared to the other? Please provide specific examples and data from your performance to support your statements.