Overview
Learning Goal: I'm working on an assessment of Digital Marketing Analytics that requires a report and a dashboard infographic for a hypothetical organization.
This is for a Digital Marketing Analytics and Data Mining class. It is a paper to show an understanding of the concepts, create an informative infographic dashboard, and write a report. Please read the following and refer to the file attached for the rubric and assignment requirements. The company name/hypothetical organization is mentioned please refrain from doing it on any other organization or campaign. NO USE OF AI IS PERMITTED and Please use APA 7 referencing style.
Develop a customized digital marketing analytics dashboard and report for the client organization provided: “LuxuryVovages Qatar Sector: Travel and Tourism."
Company name: Luxury Voyage
Campaign name: LuxuryVovagesQatar
Industry: Travel and Tourism
The Digital Marketing objectives include but are not limited to:
1. Increase bookings for luxury travel experiences.
2. Boost engagement on Twitter with luxury travel insights and updates.
3. Launch a virtual luxury travel showcase through email marketing.
4. Drive registrations for exclusive luxury travel events.
5. Improve local and global SEO for luxury travel searches.
6. Utilize targeted Instagram ads for specific luxury travel destinations.
The Digital Marketing Channels include:
• Email Marketing
• Website and Bookings
• Google My Business.
Digital Marketing Analytics Dashboard Infographic:
o An informative infographic that represents key metrics, KPIs, and insights in a clear and concise way.
o Using charts, graphs, and tables to visually convey data.
o ALL data will be hypothetical.
The content of the report should include but are not limited to the following:
Consider all content in the rubric.
WORD COUNT IS 2000-2700
1.Introduction: Introduce LuxuryVoyages Qatar, Services/packages/products, Mission, Vision, values etc, (250-400)
2.Digital Ecosystem Map: create a digital ecosystem map, include channel description and objective alignment. (200-400)
3.Target Audience Analysis: Demographic & Psychographic Profile, Behavioral Insights, Pain Points and Interests and Persona Development. (350-500)
4.Metrics and Performance Alignment: Key Metrics for Each Objective and Aligning Metrics with Objectives. (450-700)
5.Insights and Strategic Recommendations: Data Insights, Recommendations and examples (500-700)
6.Scenarios: create 4-6 small scenarios. (450-600)
7.Conclusion: (250-300)
8.References: APA 7 style