Overview
Marketing Plan Project;
In Week 2, submit your Proposal of the business, product, or service you would like to start. Write no more than a one (1) page description of the business, product, or service. Include the following information (20 points):
I. Describe the business
II. Describe your marketing goals.
In Week 4, write your Market Analysis in 3-4 pages. Write your paper in APA format, include a title page and reference page. The following information should also be included:
I. Segmentation approach II. Needs by segment III. Segment Potential IV. Analysis of Current and Potential Competitors V. Environmental Analysis a. Technology b. Society c. Industry